"Enhance the intimacy of each transaction for additional mutual benefit. Create partnerships to combine competencies and information in ways that were not previously cost effective in order to add more value to each transaction." (source)
Let's work together !
The Internet is sometimes described as a wild and dangerous world. Thus every company sould work alone against the entire world !
But not at all !!
The Internet is the best place to do partnerships and to work together...and make money together (which is the main objective of each company) !!
That idea doesn't mean that the Internet is a nice little world where everybody is friendly. But the economical market obliges us to work together and share our experiences.
Example...
One of the better example is certainly Google Adsense.
Indeed, with this technology people can put some ads (and get paid for it) on a website. In this way, Google can sell adspaces to companies and the customer can earn money.
