If its work, it's obselete !
Here : McLuhan
This sentence of Marshall McLuhan is certainly the best to understand what "treat your assets as liabilities" means. Indeed, the evolution of technology goes fast and companies need to update software and hardware very often. But why ? Because it's an advantage ! With latest technology, we can get better performances.
However, the sense of these principles also insist on the fact that considering your assets as liabilites is a good way to get another point of view on technology. Indeed, you need to become an "Innovators" and not a "Traditionalists" (check this "technology adoption life-cycle").
Examples
Some companies have understood this advantage :
- With new eletric cars and hybrid synergy drive, Toyota became one of the most attractive car company.
- With a new search engine, Kartoo created a new vision of search on the Internet !
Tags : mcluhan assets liabilities adoption technology
