People is the key !
Indeed, people is everywhere and also on the web ! The most successfull websites of the web (2.0) has understood that people create values. For instance, we can speak about FlickR, MySpace or YouTube. On all this websites, the content is created by people and websites just need to monetize it with ads. For sure, some contents come from copyrighted files but it's another problem...My brand need communities...
The viral marketing success is an example but there is many way to use communities to promote your brand. Thus, we can speak about blogs, or other technologies.
And communities need (and love) my brand !
Online video games, Personnal or common space, Communication... Everyone also need brands to share, to entertaint or to live ! All the companies cannot forget it. The relation between brands and people must be like an exchange on which everybody is winnig something.
Need more informations ?
Check on the official website of Killer App.
Tags : communities value assets liabilities web 2.0 people viral marketing internet
