Give me...
"Enhance the value of relationships with you by enriching the value of the information that you provide. Use open and scalable systems, such as the Internet, to cheaply and widely distribute information that you hold and from which customers and other partners would add value." (source)
The customer must be the key and the main actor of your activity.
You have to give him as much information as possible.
The Internet is a good way to enhance the relationship between a company and its customers.
Indeed the internet permits to communicate and give away cheaply and widely.
That is to say the Internet is cheaper than a traditional communication plan and it offers a huge place to communicate about the company.
But not only !!
The internet must be a way to offer (sell) services. And in that process, customers and partners will feed back informations.
Example
In the musical industry a lot of companies open their catalogue.
Universal Music with Spiral Frog
And most recently EMI with gotuit
An other example : Splice music
On that website the customer can remix the music he had downloaded. In a way he add value to the contents.
Tags : customer activity information internet
