Everybody is single !
Let me explain !
The 1 to 1 is a concept appeared in the Nineties. It appears in the continuity of the tendencies of the Eighties with a greater segmentation and is based largely on new technologies for its implementation.
Synonym of “individualized marketing”, in opposition to the mass marketing. Each person could have the product that answer the best to his need.
Example
So since few years now in the marketing service of the firms they develop the CRM (customer relationship managment). And for example the system fidelity card explose. Every brand must have one ! There is a rainbow of fidelity card especially for the women purchases.
But nowadays firms try to go further to attract their customer in their shops or to push them to buy. Now for example they analyse the slip sales and they propose...]]>
Silence we turn !
A podcast is a free possibility on the web to propose an audio feed. Many people propose an audio feed on their blogs to explain a point of view or to propose an original music that they do themselves.
Are you a blogger or an Internet marketer ?
http://killerapp.metawiki.com/howtomakemoney
2006-12-15T08:46:57+01:00
myrtille
blog; money
Création de la page
Are you a blogger or an Internet marketer ?
There are a lot of way to make money on the internet : making an e-commerce site, creating a website based on advertising etc.
But the most simple (and the funniest) way to make money : WITH YOUR BLOG.
Indeed a lot of people visit blogs to get informations about products or artists or movies. Bloggers (or I may says Very Important Bloggers) like Loïc Lemeur or Miss Blabla (French examples) are paid by companies to talk about their products.
Thoses advices are considered by people as real adverts and not as commercial adverts. Bloggers seem to be neutral. People don’t think that they work for advertising.
Tus, they are not really paid but they receive gifts. They can, for instance, have tickets for concerts or CDs or books for free.
The best example is the blog of a young American woman : www.bagblog.com. Her job : testing bags (but not any bag ! she tests bag of great brands) !
So let’s blog !!
Blogs are one of the web 2.0 tools. Indeed in that "new" web , users are in a central position; and peers' advices are very important.
Look Fred Cavazza's blog.
Besides votes and recommandations are the most important notions of web 2.0. The best example is Wikio (it is a website which presents news, and people have to vote in order to put the news up in the list)
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There are a lot of way to make money on the internet : making an e-commerce site, creating a website based on advertising etc.
But the most simple (and the funniest) way to make money : WITH YOUR BLOG.
Indeed a lot of people visit blogs to get informations about products or artists or movies. Bloggers (or I may says Very Important Bloggers) like Loïc Lemeur or Miss Blabla (French examples) are paid by companies to talk about their products.
Thoses advices are considered by people as real adverts and not as commercial adverts. Bloggers seem to be neutral. People don’t think that they work for advertising.
Tus, they are not really paid but they receive gifts. They can, for instance, have tickets for concerts or CDs or books for free.
The best example is the blog of a young American woman : www.bagblog.com. Her job : testing bags (but not any bag ! she tests bag of great brands) !
So let’s blog !!
Blogs are one of the web 2.0 tools. Indeed in that "new" web , users are in a central position; and peers' advices are very important.
Look Fred Cavazza's blog.
Besides votes and recommandations are the most important notions of web 2.0. The best example is Wikio (it is a website which presents news, and people have to vote in order to put the news up in the list)
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Administrators :
Charlotte, Myrtille, Aurélie, Sylvain & Erwan.
Our message :
Don't hesitate to complete our work !! This wiki is OPEN !! and also OPEN-MINDED !
The great place to understand the killer apps
Discover the 12 principles of successful digital strategies :
1. Outsource to the customer
2. Cannibalize your markets
3. Treat each customer as a market segment of one
4. Create communities of value
5. Replace rude interfaces with learning interfaces
6. Ensure continuity for the customer
7. Give away as much information as possible
8. Structure every transaction as a joint venture
9. Treat your assets as liabities
10. Destroy your value
11. Manage innovation as a portfolio of options
12. Hire the children
Discover the Oportunities of the web
In fact there are no many differences between the hackerpots and the honeypots. The both try to attract the hackers in a trap, they put some interesting information on a server and after they take their IP address. It could be use against the spasm and virus like Trojan. The name honeypots is in the reference of the famous grand mother remedy. The grand mother put in a bottle some honey and they cut the bottom and turn over in the bottle also when the bees or the flys are attract in the bottle they can’t leave they are prisoner.
Oooh one of ours references when we are little children...the famous soap that the name was, The bees and the honey.
Everybody knows Wikipedia : the encyclopedia new generation !
On that website, anybody can modify, change and improve any article. For instance, if I'm a specialist of a certain topic I can go on the website and put the informations that I know.
This is the wiki's spirit !
Everything is open... A wiki is like a open book and everybody has got a pen.
In that wiki, we decided that at the beginning we should better close a little bit the access, but after all, when our job will be over : we will let the wiki leave and grow by itself...
]]>Let's talk together freely about our experiences ...
In this page the aim is to share our opinion on the course that we had, let's express yourself about what you've leran what you've liked and disliked and why..
To my mind this course has been really useful mixing the fact that we have to practice our english and the knowledges that we have to acquire about new technologies.
It allowed me to create an english blog and participate to the creation of this wiki!! I must admit that it is my first wiki !! Wouhou ...
At the beginning we were just talking and working individualy but by the time we've found some way to work on team and to express ourselves more fluently, doing talkshow for example !!!
I must say that we've all done a good job, thanks to the team and now I invite you to let us know what you think about this "human experience" !
Some pictures to understand
Just look how we're wonderful !!!
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"Launch new goods or services that gain market share at the expense of existing offerings. By recognizing that the old channels for doing business will disappear on their own soon enough, cannibalizing is a powerful way to get into the new channels early enough to be a competitive player." (source)
Become a canibal !
So your company works...You decided to use your customers competences. Right.
Next step : Invading the MARKET, our Own Market
Everything is changing so rapidly. Innovations remain innovations in a few time. So if you want to succeed , and make money with your interactive company you should be inventive. Don't forget that the customers are changing quickly too !
The time can be your best friend and your worst ennemy. You have to be faster than your competitors (or new competitors).
One advice : be immoral, don't use the traditionnal marketing rules. Don't be afraid to make low prices on the internet and destroy your own market that you had created before . For example The New York Times and others are publishing their entire daily newspapers on-line giving away most of the content. Other media follow the same way : TV channels and radio.
Consequently, readers, who buy the newspaper, will go on the website and get the information for free. Not only because they can read the news, but also because they have the oportunity to give their opinion and to participate.
That's why you have to communicate about it (with adverts and reports i...]]>